Hi there! Welcome to Sassafras Business Services.

I'm Sarah Waldie. I'm a frontend web developer with a background in marketing and advertising. My passion is using my experience to help people create a piece of the internet that they are proud to show off to the world. I especially enjoy working with fellow female entrepreneurs and moms!

I offer a 10% Military Discount to our veterans and active military members.

What's New?

Happy Holidays!

Why does this time of year always seem to creep up and surprise me? I'm a December baby, and while I used to spend all year willing December to come faster, I now wish I could slow the passage of time and avoid incrementing my age. ;-) I still love this time of year though. Here's hoping everyone has a wonderful holiday season, or just a wonderful December if celebrating isn't your thing!

Shout Outs

If you're in Connecticut, and find yourself really feeling the stress of the season this year, please see Debi Testa to sort yourself out! Trust me, a little yoga can do wonders for a stressed out mind and body. Debi has years of experience and is a wonderful teacher. She'll take good care of you!

📷 Photo Credits:
Main image courtesy of @JMBOESPHOTO
Services background image from @reneefisherandco on Unsplash.com
Clients background image from @cbarbalis on Unsplash.com


WordPress and SquareSpace Websites

PERFECT FOR: Anyone looking to set up a website with a blog or store, and/or someone who wants to be able to manage their site's content via a content management system (CMS) after it is built.

If you need help with a new or existing Wordpress site or SquareSpace setup, or if you are simply wondering whether one of these platforms is right for you, contact me to find out how I can help!

Websites from Scratch

PERFECT FOR: Anyone who wants a unique site and doesn't necessarily want to use a template or theme.

Custom needs vary greatly, so let's talk about what you need for your business and how I can create something special just for you.


Are you a designer who needs someone to bring your web design to life? Or perhaps a fellow developer who wants to collaborate on a project? Let's work together to do something great!

Reach out to find out how I can help you tackle your next project.


Select a logo to learn more about the work done for each client.

Red, White & Pink Wine Events

Red, White and Pink Wine Events Sample

Red, White & Pink Events is a New York-based wine events business that needed a website to show off their services. After consulting with the client to get a sense of her design preferences and the content requirements of the site, I opted to develop on WordPress so that the client can easily add a blog in the future if need be.

Services: WordPress website design and development

// redwhitepinkevents.com

Alter Surety Group, Inc.

Alter Surety Sample

Alter Surety Group came to me with a WordPress site that had some broken plugins and design elements that they weren't happy with. They wanted a site that worked properly, looked professional and was secure. I rebuilt the site using a new theme, customized to meet their needs, and implemented some security tools to help keep their site safe and sound.

Services: WordPress website design and development

// altersuretygroup.com

R&J Advisory Group

RandJ Sample

This site was built from scratch and highlights R&J Advisory Group's strategic business coaching services. The focus was on building Jennifer's credibility as a coach by sharing her own journey to success.

Services: Custom website design and development

// randjadvisorygroup.com

"For almost ten years now, Sarah has been my go-to for all things marketing, from graphic design and copywriting to strategic consultation. When it came time to build a website for my coaching services, I knew I could trust Sarah to knock it out of the park. One of my biggest challenges was telling my story and organizing a great deal of content related to my coaching services, but Sarah came up with a way to lay it out in a site that works perfectly and looks fantastic. Most importantly, it's custom-made so it's unique to me and my business. I look forward to many more years of working with Sarah and Sassafras Business Services."

Jennifer Walzer Berkowitz, President, R & J Advisory Group.

ForcePro, Inc.

forcepro inc work sample

ForcePro, Inc. provides tactical training services to first reponders and law enforcement organizations. They needed a site that would clearly and concisely display information about their core services and specific classes, while also establishing credibility up front.

Services: Custom website design and development

// forceproinc.net

"Working with Sarah was a seamless experience. I gave her my business intent, and she provided me with easy options to choose from. She continues to be reliable and provide follow-on service. A pleasure to work with."

Frank Rivas, ForcePro, Inc.

Berk Boys Homemade Ice Cream

Berk Boys Homemade Ice Cream was a hobby that turned into a business venture for Ryan and his mom. They started selling so much ice cream that they needed a site to share their story, flavors and ingredients. I designed the site with a fun homemade feel and created matching labels and sales collateral as well.

Services: Custom website design and development

// berkboys.com

Empower B2B

Empower B2B needed a site for their tech conference that would allow them to easily add additional speakers, schedule details and more, as they planned the conference. I built the site with a forward-thinking approach that would make it easy for the client to make these updates on their own without breaking anything :) I also provided documentation to help them along the way.

Services: WordPress website design and development. Client User Guide development.

// empowerb2b.com

REdeploy Conference

The folks at REdeploy contacted me to help launch their 2018 conference site under a tight deadline when they found themselves in need of a developer. I happily jumped in and got to work. This project was really a collaborative effort, and one that is continually evolving. I handle the HTML layout and CSS design of the pages, and the REdeploy team adds some PHP to dynamically generate the actual content to fill in the templates.

Services: Custom website design and development. Collaboration via GitHub.

// re-deploy.io